EID MALLS ACTIVATION

DATE October 2019

CLIENT Riyadh Season

LOCATION Riyadh

ATTENDEES 100,000+

Riyadh Toy Festival is the first toys festival of its kind in the world that combines entertainment, toys’ releases and retail areas. The event was held in Riyadh Season with the support of the General Entertainment Authority in KSA and the participation of more than 30 IP owners and toy distributors and more than 50 international brands in addition to the biggest toys’ retailers in the world. The uniqueness of the event was the release of 13 new toys for the first time in the world and +500 for the first time in KSA.